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The New ServerCentral.com

What you see today at ServerCentral.com isn’t what you’ll see tomorrow. Some changes will be small - even imperceptible. Others will be significant.

A website is HTML, a CMS, JavaScript and CSS.

If you ask marketing, anyone in marketing, they’ll tell you a website is a lot more. They’ll explain how a website is a living, breathing embodiment of an organization … the ongoing presentation of a vision, the discussion of values around products and services, proof of the organizations ability to execute and validation that widely admired organizations were right in selecting them as their partner / provider / etc.

While marketing is thinking all of these wonderful thoughts, no one else will really care. Sure, they’ll feel pity that a group of people are so wrapped up in this site. They’ll feel proud that someone cares enough to put that much time and effort into something - anything really - that they believe in so strongly.

In reality, a website is a combination of many things.

  • It is a public facing presentation of an organization, its vision and its ability to execute.
  • It is an evolving, always improving foundation to tell a story and engage new people.
  • It is HTML, a CMS, JavaScript and CSS.

When we set out to redesign ServerCentral.com, we approached it with two simple objectives:

First, we wanted to make the technical products and services we provide easily approachable. To this end we forgot everything we knew about ServerCentral and began from scratch. Literally, from scratch paper. We identified the information we needed to communicate and the stories we needed to tell. You’ll note the use of the word “needed” here. This isn’t what we felt we wanted to tell … this is what we needed to tell based upon the data. There’s an important distinction here. Every change came from feedback and (what seemed like) endless testing.

ServerCentral.com Sketch An early sketch of servercentral.com

Second, we held steadfast to the position that the roll-out of a new design was a beginning, not an end. We knew we certain pages would be strong right out of the gate. These pages contained tried and true information and experiences. We knew other pages were going to take time to evolve into the proper form. These pages contain the new stories, the new concepts that will take time to grow and mature. Most importantly, we never lost our focus on the fact that the site isn’t built for marketing. It’s built for our customers, for our partners, and for individuals and organizations that want to learn about how we can help them.

ServerCentral is evolving every day. We’re learning, maturing, righting wrongs, repeating rights - becoming a better company along the way.

ServerCentral.com holds true to this evolution by providing a foundation from which we will continue to evolve - a foundation from which we will continue to tell tried and true stories and introduce new ones to help inform and educate those who care as deeply about IT infrastructure as we do.

What you see today at ServerCentral.com isn’t what you’ll see tomorrow. Some changes will be small - even imperceptible. Others will be significant.

What we can promise is that you will see ServerCentral’s evolution happen right before your eyes.

You’ll see it through the public facing presentation of our organization, in its vision and its ability to execute.

You’ll see it through an always improving foundation of stories and new ways to engage new people.

You’ll see it through HTML, a CMS, JavaScript and CSS.

You’ll see it at ServerCentral.com.

Topics: Inside ServerCentral